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Testimonials

"Unlike some of the seminars I have sat through in the past, I found the program you put together to be much less pie in the sky/kumbaya/theoretical and more practical/nuts and bolts/shovel ready."

Centurion

"Truth be told…I have always 'said very little and listened'…basically because I 'knew very little' and allowed my customer to 'tell' me what he needed."

Weatherford

"I have seen good results from the previous 3 courses, but this group knocked it out of the park!"

North America Land, Wireline

Programs

Through our unique hands-on role-play methodology, we provide an experiential learning environment. This approach empowers your team to exercise their newly acquired skills, translating theoretical knowledge into real-world results. At GWA, our focus is on imparting knowledge and creating a lasting impact through practical application.

Business Development
Business Development

Duration

22 Hours

Unlock the potential of Business Development with our comprehensive course, "Strategic Business Development Mastery." Explore the fundamental principles of Business Development as a reliable process for cultivating new opportunities. This course is designed for everyone invested in business growth, emphasizing that Business Development is a collective effort, and all employees interacting with customers play a pivotal role. Gain the Tools for Success by learning the proven approaches employed by the top 5% of business development professionals. Through targeted modules, discover strategies to elevate your business development skills and propel your sales team to new heights. Join us on this transformative journey to master the art and science of strategic Business Development.
Leadership & Coaching
Leadership & Coaching

Duration

14 - 22 Hour

Embark on a transformative leadership journey with our program, "Leadership and Coaching Excellence." Discover the essence of Effective Leadership, where leaders create environments conducive to unleashing the full potential and capabilities of their teams. Unleash your leadership prowess as you Inspire Teams. Gain essential tools and strategies to inspire, motivate, and lead effectively. From creating accountability and building a common vision to inspiring action and cultivating high-performing teams, this program equips you with the skills to elevate your leadership impact. Dive into the art of "Working On The Business" rather than immersing yourself in it. Learn strategic approaches to navigate business dynamics, ensuring you lead with foresight and contribute to the overarching success of your team and organization. Join us in this program to elevate your leadership and coaching skills, fostering a culture of excellence and achievement within your teams.
Negotiating For Business Results
Negotiating For Business Results

Duration

14 Hour

Embark on a transformative journey with our program that focuses on the Fundamentals of Negotiating for Business Results. Uncover negotiation strategies that transcend traditional approaches, making Business Development a reliable process for developing new opportunities. This course is tailored for individuals at every level, as Business Development is everyone's business. Whether you interact with customers directly or contribute to organizational success, you'll play a pivotal role in Business Development. Acquire the Tools for Success and learn the proven approaches employed by the top 5% of business development professionals. Elevate your negotiation skills and set the stage for achieving outstanding business results. Enroll in "Negotiating for Business Results" and gain the skills and insights needed to drive successful negotiations and foster continuous business development.

Stats

At GWA, we take immense pride in ensuring quality and success. Our commitment goes beyond the initial stages; we diligently follow up on all our customized programs to guarantee that your team not only acquires knowledge and skills but effectively utilizes them.

30,000+ 

Participants in Our Training Programs 

2250+ 

Live and Online Customized Programs Launched

$95 Million

Known Increased Client Revenue After Program Completion 

10 Countries 

Training In Over Ten Countries World Wide

Business Team

To Grow Your Sales Skills

Don't Miss This Opportunity 

See For Yourself,

Because It Works!

Discover excellence in action! Join our upcoming Open Program

– audit the class to assess its fit for your team, or dive right in to refine your skills. Elevate your potential with GWA!

Programs start as little as $656.25CAD + GST per person* for a group of up to 16 participants.

Canadian Daily Price:

Per-Person 

Programs start as little as $625.00 USD per person for a group of up to 16 participants.

US Daily Price:

Per-Person 

Online training is $160.00 CAD +GST per person per hour based on a group of up to 10 participants.

Online Training 

Pricing

All pricing is a general price per person for each course. These prices are subject to change on a case-by-case basis. 

Resources 

The Team

Gary Waldron

Gary Waldron

Founder and CEO

Gary is a seasoned entrepreneur with a background in music, radio stations, and telecommunications. He founded GWA 25 years ago to provide essential skills for success in business development, leadership, customer service, and negotiation. Gary has worked with thousands of individuals and teams, empowering them to succeed in their careers and businesses.

Tom Pierce

Tom Pierce

Business Development, Leadership Coaching and Project Management

Tom brings years of experience in Commercial Real Estate, Telecommunications, and Oil and gas. He witnessed the impact of GWA programs firsthand during his tenure at Halliburton. Tom specializes in technical analysis, business development, and senior management. He emphasizes collaboration and has led complex client engagements worth hundreds of millions.

Kevin Satter

Kevin Satter

Business Development and Leadership Associate

After a successful career in Business Development and B2B Sales, spanning more than 35 years, I decided to go in a different direction. Now, I share my passion by helping others.

Chris Spafford

Chris Spafford

Business Development and Management Coaching

Chris is an accomplished sales leader with over 25 years of experience in executive leadership roles. He played a pivotal role in the growth of Ward Leonard and later founded his own business, Frabul LLC. Chris promotes sales growth and administers GWA training programs that focus on business development, and customer service.

FAQ 

Do I need to prepare anything before the start of the program?

No, no preparation is required.

What do I need to bring?

A pen and an open mind.

Are there any program materials?

All program materials are provided with the course.

This includes a customized binder, pages to take notes, and 10 quick recall cards.

Are there breaks?

Yes! We take multiple breaks during the day, allowing you to stay in touch with customers.

Depending on the group, we anticipate a short break every hour or hour and a half. In addition, there is a complete lunch break.

What can I expect?

Expect to learn and put your skills in class, right away!

 

We covered a lot of material. What happens after the course?

You will get a complete recap and summary of the program to refer to.

Image by Samson
Gary Waldron
GWA Logo

Because It Works

GWA Logo
Because It Works 

Business Development & Leadership Skills

For Professionals 

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